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Basic marketing : concepts, decisions, and strategies /

Cundiff, Edward W.

Basic marketing : concepts, decisions, and strategies / [by] Edward W. Cundiff [and] Richard R. Still. - xiv, 576 pages : illustrations ; 24 cm

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

LCCN: 79138478

Subjects--Topical Terms:
Marketing
Marketing--Decision making.

LC Class. No.: HF5415 / .C86 1964

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