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Market research methods in Europe : Project no. 261.

Kapferer, Clodwig, 1901-

Market research methods in Europe : Project no. 261. - 189 pages ; 24 cm

"Multilingual glossary of technical terms employed in public opinion research and market research, edited by an ad hoc committee of ESOMAR": pages [119]-137.

LCCN: 57000672

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415 / .K37 1956

Gov. Doc. Class. No.: OECD M345rm

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