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L'esprit marketing = The marketing mode /

Levitt, Theodore, 1925-2006

L'esprit marketing = The marketing mode / Theodore Levitt, professeur à Graduate School of Business Administration, Harvard University ; traduit de l'américain par Pierre Jacques. - 386 pages ; 24 cm - Collection INSEAD-management .

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .L48314 1972

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