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Marketing and customer behaviour /

Jenkins, John R. G. 1928-

Marketing and customer behaviour / by John R. G. Jenkins. - [First edition]. - xviii, 143 pages : illustrations ; 21 cm - The Commonwealth and international library. Essentials of marketing. .

ISBN: 0080168981 008016899X (pbk)

LCCN: 72075313

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF5415.32 / J46 1972

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