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Le marketing management /

Zaccarie, Paul Laurent

Le marketing management / Paul-Laurent Zaccarie. - 2 volumes : illustrations ; 22 cm

t. 1. Le marketing, technique fondamentale.--t. 2. Le marketing, stratégie et évolution de la firme.

LCCN: 71576424

Nat. Bib. No.: F***

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .Z3

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