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Basis for marketing decision : through controlled motivation research /

Cheskin, Louis, 1907-1981

Basis for marketing decision : through controlled motivation research / by Louis Cheskin. - 282 pages : illustrations ; 22 cm

LCCN: 61015920

Subjects--Topical Terms:
Motivation research (Marketing)

LC Class. No.: HF5415.3 / .C447 1961

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