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Tüketim psikolojisi /

Fustier, Michel

Tüketim psikolojisi / M. Fustier ; çeviren: Süheyl Gürbaşkan. - 61 pages ; 22 cm - İstanbul Reklam yayınları ; 35 .

Subjects--Topical Terms:
Güdüleme araştırması (Pazarlama)
Tüketici davranışı

LC Class. No.: HF5415.3 / F8719 1974

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