How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing /

Rice, Craig S.

How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / by Craig S. Rice. - 178 pages ; 29 cm

66006727


Branding (Marketing)

HF5415.1 / .R53 1966
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