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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton - xv, 726 pages : illustrations ; 25 cm - Grolier Business Library ; 7. .

Includes bibliographical references and index.

LCCN: 77010985

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S736 1981

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