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Market-based management : strategies for growing customer value and profitability /

Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - xxii, 506 pages : tables, graphs ; 24 cm

Includes bibliographical references and index.

ISBN: 812032806X 9788120328068

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .B478 2005

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