Origination : the geographies of brands and branding /
Pike, Andy, 1968-
Origination : the geographies of brands and branding / Andy Pike - 1 online resource - - RGS-IBG book series . - RGS-IBG book series. .
The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development
Available to OhioLINK libraries
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl
1118556275 1118556399 9781118556276 1118556313 9781118556313 9781118556399
10.1002/9781118556313 doi
9282AB7F-AE0A-41EA-BB86-47F3A92E83FB OverDrive, Inc. http://www.overdrive.com CL0500000593 Safari Books Online
Branding (Marketing)
Commercial geography.
Electronic books
HF1025
Origination : the geographies of brands and branding / Andy Pike - 1 online resource - - RGS-IBG book series . - RGS-IBG book series. .
The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development
Available to OhioLINK libraries
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl
1118556275 1118556399 9781118556276 1118556313 9781118556313 9781118556399
10.1002/9781118556313 doi
9282AB7F-AE0A-41EA-BB86-47F3A92E83FB OverDrive, Inc. http://www.overdrive.com CL0500000593 Safari Books Online
Branding (Marketing)
Commercial geography.
Electronic books
HF1025
