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Pazarlama yönetiminde sayısal modeller yoluyla karar verme /

Süer, İrfan

Pazarlama yönetiminde sayısal modeller yoluyla karar verme / İrfan Süer. - xv, 302 p. : tables , ill. ; 24 cm.

Bibliography: p. 289-299.

ISBN: 9758201174

Subjects--Topical Terms:
Pazarlama--Maliyet etkinliği--Ölçme

LC Class. No.: HF5415 / .S84 2000

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