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Winning at new products : accelerating the process from idea to launch /

Cooper, Robert G., 1943-

Winning at new products : accelerating the process from idea to launch / Rober G. Cooper. - 3rd ed. - xiii, 425 p. : ill. ; 24 cm.

ISBN: 0738204633 (pbk. : alk. paper)

LCCN: 2001094701

Subjects--Topical Terms:
New products
Yeni ürünler

LC Class. No.: HF5415.153 / .C65 2001

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