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KOBİ'lerde yönetim ve pazarlama aracı olarak franchising /

Arslan, Kahraman

KOBİ'lerde yönetim ve pazarlama aracı olarak franchising / Kahraman Arslan. - 160 s. - İstanbul Ticaret Üniversitesi Yayınları ; 16 .

ISBN: 9756516151

Subjects--Topical Terms:
Consumption (Economics)
Tüketim (Ekonomi)
Satış hakları (Perakende ticaret)
Franchises (Retail trade)
Pazarlama
Marketing

LC Class. No.: HF5429.23 / .A77 2006

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