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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 4th ed. - xxix, 815 p. : ill., maps (some col.) ; 27cm. - The Dryden Press series in marketing .

One folded col. map in pocket.

ISBN: 0030983428

LCCN: 94077209

Subjects--Topical Terms:
İhracat pazarlaması
Export marketing

LC Class. No.: HF1416 / .C95 1995

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