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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar. - 3rd ed. - 724s.: tbl. 25cm.

ISBN: 013169012401

Subjects--Topical Terms:
Güdüleme araştırması (Pazarlama)
Motivation research (Marketing)
Consumer behavior
Tüketici davranışı

LC Class. No.: HF5415.32 / .S35 1987

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