Marketing finance : turning marketing strategies into shareholder value /
Ward, Keith, 1949-
Marketing finance : turning marketing strategies into shareholder value / Keith Ward. - xii, 349 p. ; 24 cm.
0750657707
Marketing--Costs
Marketing--Cost effectiveness
Marketing--Management
HF5415.13 / .W37 2004
Marketing finance : turning marketing strategies into shareholder value / Keith Ward. - xii, 349 p. ; 24 cm.
0750657707
Marketing--Costs
Marketing--Cost effectiveness
Marketing--Management
HF5415.13 / .W37 2004