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Marketing your business : a guide to developing a strategic marketing plan /

Nykiel, Ronald A.

Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel. - xvi, 311 p. : ill. ; 22 cm.

ISBN: 0789017695 0789017709 (pbk.)

LCCN: 2002071137

Subjects--Topical Terms:
Marketing--Planning
Pazarlama--Planlama
Marketing--Management
Pazarlama--Yönetim
Pazarlama--Karar verme
Marketing--Decision making

LC Class. No.: HF5415.135 / .N957 2003

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