Mastering the complex sale : how to compete and win when the stakes are high! /

Thull, Jeff, 1949-

Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull. - xx, 220 p. : ill. ; 24 cm.



The world in which we sell -- Trapped in the conventional sales paradigm -- A proven approach to complex sales -- Discover the prime customer -- Diagnose the complex problem -- Deliver on the prime promise -- Prime performance leadership -- Prime corporate strategies -- A complex sales future.

0471431516 (cloth : alk. paper)

2002153141


Relationship marketing--Handbooks, manuals, etc.
Selling--Handbooks, manuals, etc.

HF5438.25 / .T525 2003
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