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Market-driven management :

Webster, Frederick E.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. - xiv, 319 p. ; 27 cm. - The portable MBA series .

ISBN: 0471595764 : $27.95

LCCN: 93039184

Subjects--Topical Terms:
Consumer satisfaction
Marketing--Management

LC Class. No.: HF5415.13 / .W467 1994

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