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Service management and marketing : managing the moments of truth in service competition /

Grönroos, Christian, 1947-

Service management and marketing : managing the moments of truth in service competition / Christian Grönroos. - xxii, 298 p. : ill. ; 24 cm. - Issues in organization and management series. .

ISBN: 002946398X

Subjects--Topical Terms:
Service industries--Marketing
Hizmet endüstrisi--Pazarlama
Müşteri hizmetleri
Customer services

LC Class. No.: HD9980.5 / .G776 1990

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