Crossing the chasm : marketing and selling high-tech products to mainstream customers /
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
0066620023 0887307175
98055078
Selling--High technology
High technology--Marketing
Technological innovations--Marketing
HF5439.H54 / M66 1999
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
0066620023 0887307175
98055078
Selling--High technology
High technology--Marketing
Technological innovations--Marketing
HF5439.H54 / M66 1999
