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Services marketing /

Lovelock, Christopher H.

Services marketing / Christopher H. Lovelock. - xii, 526 p. : ill. ; 25 cm.

Includes bibliographical references (p. 649-650) and index.

ISBN: 0138070172

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 / .L68 1991

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