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Data mining cookbook : modeling data for marketing, risk and customer relationship management /

Rud, Olivia Parr

Data mining cookbook : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud. - xxviii, 367 p. : ill. ; 24 cm.

ISBN: 0471385646 (alk. paper)

LCCN: 2001268609

Subjects--Topical Terms:
Customer services--Data processing
Data mining
Marketing--Data processing

LC Class. No.: QA76.9.D343 / R83 2001

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