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Exotic preferences :

Loewenstein, George

Exotic preferences : behavioral economics and human motivation / George Loewenstein. - xv, 671 p. : ill. ; 24 cm.

ISBN: 0199257078 9780199257072 0199257086 (pbk.) 9780199257089 (pbk.)

LCCN: 2007299751

Nat. Bib. No.: GBA2-V4936

Subjects--Topical Terms:
Tüketici tercihleri
Consumers' preferences

LC Class. No.: HF5415.32 / .L689 2008

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