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Biraz cesaret! : krizde başarılı 10 markanın öyküsü /

Vardar, Nükhet

Biraz cesaret! : krizde başarılı 10 markanın öyküsü / Nükhet Vardar. - 239 s. : res., tablo.; 24 cm.

ISBN: 9759715759

Subjects--Topical Terms:
Markalaşma (Pazarlama)
Brand name products--Management--Management
Crisis management
Kriz yönetimi

LC Class. No.: HD49 / .V37 2003

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