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Marka değeri ve finansal performans I /

Aydın, Gökhan

Marka değeri ve finansal performans I / Gökhan Aydın, dnş. Burç Ülengin. - 116 p.; tabl. ; 29 cm. ;

Kısaltılmış doktora tezi www.iso.org.tr/yayinlar

ISBN: 9789944605106

Subjects--Topical Terms:
Markalaşma (Pazarlama)
Branding (Marketing)
Product management
Ürün yönetimi

LC Class. No.: HF5415.15 / .A93 2009

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