When marketing becomes a minefield. (Record no. 10677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00971 a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10677 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190829150640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040109s2004 mau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004000446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1591395054 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M343 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .M343 2004 |
| 245 #0 - TITLE STATEMENT | |
| Title | When marketing becomes a minefield. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | Harvard Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. ; |
| Dimensions | 21 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Management dilemmas |
| 500 ## - GENERAL NOTE | |
| General note | "What will you do?"--Cover. |
| General note | "Case studies from the pages of Harvard business review"--Cover. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Problems, exercises, etc. |
| 9 (RLIN) | 1913 |
| 710 #2 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard Business School. |
| Subordinate unit | Press |
| 9 (RLIN) | 91732 |
| 730 #0 - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Harvard business review. |
| 856 #4 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0413/2004000446.html">http://www.loc.gov/catdir/toc/ecip0413/2004000446.html</a> |
| Materials specified | Table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 13/12/2004 | Satın Alma / Purchase | 29117.00 | 1 | İŞL | HF5415.13 .M343 2004 | 0000656 | 1 | 21/04/2010 | Book |
