MARC details
000 -LEADER |
fixed length control field |
01220 a2200361 4500 |
001 - CONTROL NUMBER |
control field |
10766 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
TR-AnTOB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190408212448.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
021029s2004 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002041065 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072537140 (alk. paper) |
|
International Standard Book Number |
0071214267 (international : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
İngilizce |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
.A76 2004 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.32 .A76 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arnould, Eric J. |
9 (RLIN) |
2136 |
245 #0 - TITLE STATEMENT |
Title |
Consumers / |
Statement of responsibility, etc. |
Eric Arnould, Linda Price, George Zinkhan. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill/Irwin, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 845, [22] p. : |
Other physical details |
col. ill. ; |
Dimensions |
27 cm. |
490 0# - SERIES STATEMENT |
Series statement |
McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
United States |
9 (RLIN) |
2140 |
|
Topical term or geographic name entry element |
Consumer behavior |
9 (RLIN) |
2139 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Zinkhan, George M., |
Fuller form of name |
(George Martin) |
9 (RLIN) |
2137 |
|
Personal name |
Price, Linda |
9 (RLIN) |
2138 |
856 #4 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh031/2002041065.html">http://www.loc.gov/catdir/description/mh031/2002041065.html</a> |
Materials specified |
Publisher description |
|
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh031/2002041065.html">http://www.loc.gov/catdir/toc/mh031/2002041065.html</a> |
Materials specified |
Table of contents |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |