Marketing management : (Record no. 11480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957 a2200337 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11480 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210713090813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030213s2004 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003044199 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072552174 (alk. paper) |
| Canceled/invalid ISBN | 0072551050 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P387 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .P387 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul |
| 9 (RLIN) | 3479 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | knowledge and skills / |
| Statement of responsibility, etc. | J. Paul Peter, James H. Donnelly, jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0303 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies |
| 9 (RLIN) | 3481 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3257 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 9 (RLIN) | 3480 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 09/12/2004 | Satın Alma / Purchase | 61187.00 | 1 | İŞL | HF5415.13 .P387 2004 | 0001154 | 1 | 21/04/2010 | Book |
