| 000 -LEADER |
|---|
| fixed length control field |
00855 a2200301 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11563 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200713134557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020801s2003 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002070245 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273657445 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M29 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2 .M29 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
3275 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied approach / |
| Statement of responsibility, etc. |
Naresh K. Malhotra, David F. Birks. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd European ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0210 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
2657 |
|
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology |
| 9 (RLIN) |
3655 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Birks, David F. |
| 9 (RLIN) |
3654 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
