| 000 -LEADER |
|---|
| fixed length control field |
00882 a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16978 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200406150816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041102s2004 tu tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9758378341 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
16978 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.M6719 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15 .M6719 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Adam |
| 9 (RLIN) |
8429 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Büyük balığı yutmak: meydan okuyan markaların lider markalarla rekabet etme yolları / |
| Statement of responsibility, etc. |
Adam Morgan ; ed. Aşkın Baysal ; çev. Muhsin Karaş. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2. bs. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Media Cat Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
360 p. ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Orjinal: Eating the big fish: How challenger can compete against brand leaders. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Form subdivision |
Yönetim |
| General subdivision |
Yönetim |
| 9 (RLIN) |
66912 |
|
|---|
| Topical term or geographic name entry element |
Üretim yönetimi |
| General subdivision |
İstatistiksel yöntemler |
| 9 (RLIN) |
184 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
0006542 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
