Pazarlama 3.0 : (Record no. 200042203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827 a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200042203 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210928084347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110802s2011 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789757051756 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TR-AnTOB |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Türkçe |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K6819 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 K6819 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 132855 |
| 245 #0 - TITLE STATEMENT | |
| Title | Pazarlama 3.0 : |
| Remainder of title | Ürün müşteri insan ruhu / |
| Statement of responsibility, etc. | Philip Kotler ,Hermawan Kartajaya, Iwan Setiawan ,çev:Kıvanç Dündar. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | İstanbul : |
| Name of producer, publisher, distributor, manufacturer | Optimist yayım , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190. ; |
| Dimensions | 19 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3257 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 9 (RLIN) | 75980 |
| Personal name | Setiawan, Iwan |
| 9 (RLIN) | 75981 |
| Personal name | Dündar, Kıvanç |
| 9 (RLIN) | 75982 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 02/08/2011 | Bağış / Donation | 0.00 | 1 | İŞL | 2 | 2 | HF5415 K6819 2011 | 0036249 | 11/12/2017 | 14/09/2017 | 1 | 0.01 | Book |
