Principles of marketing / (Record no. 200042240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00910 a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200042240 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240827151302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130416p19992008nju 001 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137128274 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | TR-AnTOB |
| Language of cataloging | eng |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K685 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .K685 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 132855 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Englewood Cliffs, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,599 p.; |
| Other physical details | ill.; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | Prentice-Hall series in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 286 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 76063 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 09/08/2011 | Bağış / Donation | 0.01 | 1 | İŞL | 3 | 1 | HF5415 .K685 2008 | 0036750 | 01/07/2024 | 10/06/2024 | 1 | 0.00 | Book |
