Marka kültürü; (Record no. 200130402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00920 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200130402 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240805145013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130903s2012 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786054584215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TR-AnTOB |
| Transcribing agency | TR-AnTOB |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Türkçe |
| Language code of original | eng |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M5519 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .M5519 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Millman, Debbie |
| 9 (RLIN) | 92786 |
| 245 10 - TITLE STATEMENT | |
| Title | Marka kültürü; |
| Remainder of title | Seth Godin'den Malcolm Gladwell'e birçok ustanın görüşü / |
| Statement of responsibility, etc. | Debbie Millman ; çeviren: Zeynep Kökkaya. |
| 246 #1 - VARYING FORM OF TITLE | |
| Title proper/short title | Brand thinking. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | İstanbul: |
| Name of producer, publisher, distributor, manufacturer | MediaCat, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376 sayfa ; |
| Dimensions | 22 cm. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalaşma (Pazarlama) |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 86358 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 70180 |
| Topical term or geographic name entry element | Pazarlama |
| 9 (RLIN) | 17377 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 286 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kökkaya, Zeynep |
| 9 (RLIN) | 92787 |
| Personal name | Enki, Yankı |
| 9 (RLIN) | 92788 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 03/09/2013 | Satın Alma / Purchase | 0.00 | 1 | İŞL | 5 | HF5415 .M5519 2012 | 0042828 | 17/06/2019 | 25/05/2019 | 1 | 24.00 | 19/08/2013 | Book |
