Marka değerleme yöntemleri ve kişisel marka değeri : (Record no. 200130657)

MARC details
000 -LEADER
fixed length control field 01183 a2200337 4500
001 - CONTROL NUMBER
control field 200130657
003 - CONTROL NUMBER IDENTIFIER
control field TR-AnTOB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231219000921.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131009s2013 tu 000 0
040 ## - CATALOGING SOURCE
Original cataloging agency TR-AnTOB
Transcribing agency TR-AnTOB
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title Türkçe
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number TEZ TOBB SBE İŞL YL'13 ÖZS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Özsevinç, Tuba
9 (RLIN) 93493
245 10 - TITLE STATEMENT
Title Marka değerleme yöntemleri ve kişisel marka değeri :
Remainder of title Şarkıcı, doktor ve politikacı örnekleri /
Statement of responsibility, etc. Tuba Özsevinç.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ankara:
Name of publisher, distributor, etc. TOBB ETÜ Sosyal Bilimler Enstitüsü,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xii, 164 sayfa ;
Dimensions 29 cm.
502 ## - DISSERTATION NOTE
Dissertation note Tez (Y. Lisans)--TOBB ETÜ Sosyal Bilimler Enstitüsü Ağustos 2013
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 32546
Topical term or geographic name entry element Tezler, Akademik
Topical term or geographic name entry element Dissertations, Academic
9 (RLIN) 32543
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marka değeri.
Uncontrolled term Marka değerleme yöntemleri.
Uncontrolled term Kişisel marka.
Uncontrolled term Brand equity.
Uncontrolled term Brand equity measurements.
Uncontrolled term Personal branding.
710 22 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element TOBB Ekonomi ve Teknoloji Üniversitesi.
Subordinate unit Sosyal Bilimler Enstitüsü
9 (RLIN) 95247
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name https://tez.yok.gov.tr/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Source of classification or shelving scheme Other/Generic Classification Scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Holds Full call number Barcode Copy number Cost, replacement price Date shelved Koha item type Public note
    Other/Generic Classification Scheme Ödünç Verilemez-Tez / Not For Loan-Thesis Tezler Merkez Kütüphane Merkez Kütüphane Tez Koleksiyonu / Thesis Collection 09/10/2013 Bağış / Donation 0.00 1     TEZ TOBB SBE İŞL YL'13 ÖZS TZ00358 1 0.01   Thesis Tez
Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.