MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02393 a2200517 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200131003 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240903085338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131216b2011 tu 000 0 d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786055467074 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
tur |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59.2 |
| Item number |
.H3819 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD59.2 .H3819 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hatch, Mary Jo |
| 9 (RLIN) |
94602 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marka girişimi : |
| Remainder of title |
kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri = Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding / |
| Statement of responsibility, etc. |
Mary Jo Hatch, Majken Schultz ; Yayına hazırlayan Bülent Fidan ; Çeviri koordinasyon Uğur Merter ; Çeviri Deniz Arı, Hande A.Altay, Özge Eldaş, Taner Karagüzel ; Çeviri yardımcıları Aykun Taşdöner, Bahadır Ural ; Redaksiyon İzzet Figenkaplan ; Tasarım Yavuz Dürüst ; Dizgi Ecem Orhan çeviri ekibi. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
How companies can align strategy, culture, and identity |
|
|---|
| Title proper/short title |
Kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
İstanbul Ticaret Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
245 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
İstanbul Ticaret Odası yayınları ; |
| Volume/sequential designation |
yayın no. 4 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Önsöz -- Sunuş -- Teşekkür -- Giriş -- Bölüm 1: Temel Bilgiler -- Bölüm 2: Kurumsal Marka Yönetimi -- Bölüm 3: Uyum -- Anahtar Kavramlar -- Yazarlar -- Notlar. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
|
|---|
| Topical term or geographic name entry element |
Şirket kültürü |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
7170 |
|
|---|
| Topical term or geographic name entry element |
Corporate culture |
| 9 (RLIN) |
2293 |
|
|---|
| Topical term or geographic name entry element |
Corporate image |
| 9 (RLIN) |
63671 |
|
|---|
| Topical term or geographic name entry element |
Şirket imajı |
| 9 (RLIN) |
63670 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orhan, Ecem |
| 9 (RLIN) |
94459 |
|
|---|
| Personal name |
Dürüst, Yavuz |
| 9 (RLIN) |
94460 |
|
|---|
| Personal name |
Ural, Bahadır |
| 9 (RLIN) |
94462 |
|
|---|
| Personal name |
Taşdöner, Aykun |
| 9 (RLIN) |
94463 |
|
|---|
| Personal name |
Eldaş, Özge |
| 9 (RLIN) |
94465 |
|
|---|
| Personal name |
Fidan, Bülent |
| 9 (RLIN) |
94470 |
|
|---|
| Personal name |
Figenkaplan, İzzet |
| 9 (RLIN) |
94598 |
|
|---|
| Personal name |
Karagüzel, Taner |
| 9 (RLIN) |
94604 |
|
|---|
| Personal name |
Altay, Hande A. |
| 9 (RLIN) |
94605 |
|
|---|
| Personal name |
Arı, Deniz |
| 9 (RLIN) |
94606 |
|
|---|
| Personal name |
Schultz, Majken |
| 9 (RLIN) |
94607 |
|
|---|
| Personal name |
Merter, Uğur |
| 9 (RLIN) |
94601 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
