MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01202 a2200325 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200131005 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230808100645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131213b tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786055467067 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
D3719 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 D3719 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, John, |
| Dates associated with a name |
1960 Feb. 17- |
| 9 (RLIN) |
94612 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rekabetçi başarı : |
| Remainder of title |
markalaşma nasıl değer katar? / |
| Statement of responsibility, etc. |
John A. Davis ; çeviri ekibi Taner Karagüzel ...[et al.]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Markalaşma nasıl değer katar? |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
İstanbul Ticaret Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
529 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
İstanbul Ticaret Odası yayınları ; |
| Volume/sequential designation |
yayın no. 7 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Önsöz -- Sunuş -- Kısım I: Markanın Önemini Anlamak -- Kısım II: Yeni Marka Sistemleri -- Kısım III: Marka Liderliği -- Notlar. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
|
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Karagüzel, Taner |
| 9 (RLIN) |
94604 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
İstanbul Ticaret Odası |
| 9 (RLIN) |
19571 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
