Bir marka adı yaratmak / (Record no. 200131006)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01189 a2200337 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200131006 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230808100645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131216s2013 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786055467043 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | TR-AnTOB |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Türkçe |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | R5919 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 R5919 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 94613 |
| 245 10 - TITLE STATEMENT | |
| Title | Bir marka adı yaratmak / |
| Statement of responsibility, etc. | Steve Rivkin, Fraser Sutherland ; çeviri ekibi Uğur Mehter, Deniz Arı. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | İstanbul : |
| Name of producer, publisher, distributor, manufacturer | İstanbul Ticaret Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 330 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | İstanbul Ticaret Odası yayınları ; |
| Volume/sequential designation | yayın no. 6 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Jack Trout'un Önsözü -- Giriş -- 1. Adlar -- 2. Adlandırma -- 3. Adlandırıcılar -- Sonsöz -- Notlar -- Kaynakça. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 70180 |
| Topical term or geographic name entry element | Markalı ürünler |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 8336 |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 8339 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arı, Deniz |
| 9 (RLIN) | 94606 |
| Personal name | Mehter, Uğur |
| 9 (RLIN) | 94614 |
| Personal name | Sutherland, Fraser |
| 9 (RLIN) | 94615 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | İstanbul Ticaret Odası |
| 9 (RLIN) | 19571 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 13/12/2013 | Bağış / Donation | 0.01 | 1 | END/İŞL | 1 | HD69.B7 R5919 2011 | 0043391 | 26/10/2017 | 06/10/2017 | 1 | 0.01 | Book |
