Küresel marka : (Record no. 200131014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01271 a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200131014 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240521170145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131213s2013 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786055467036 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TR-AnTOB |
| Transcribing agency | TR-AnTOB |
| Language of cataloging | eng |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | H6519 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 H6519 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollis, Nigel |
| 9 (RLIN) | 94639 |
| 245 10 - TITLE STATEMENT | |
| Title | Küresel marka : |
| Remainder of title | dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri/ |
| Statement of responsibility, etc. | Nigel Hollis ; Nigel Hollis ; çev. Alev Kuruoğlu ; haz. Bülent Fidan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1. bs. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | İstanbul : |
| Name of producer, publisher, distributor, manufacturer | İstanbul Ticaret Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. |
| Dimensions | 13 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Tabloların Dökümü -- Şekillerin Listesi -- Önsöz -- Sunuş -- Giriş -- Bir: Güçlü Küresel Markalar Kalıcı Değer Yaratır -- İki: Güçlü Küresel Markalar İnşa Etmek Zorludur -- Üç: Başarılı Küresel Markaların İnşası İçin uygulamalar -- Ekler -- Notlar. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalı ürünler |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 8336 |
| Topical term or geographic name entry element | Markalaşma (Pazarlama) |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 86358 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 13/12/2013 | Bağış / Donation | 0.01 | 1 | END/İŞL | HD69.B7 H6519 2011 | 0043395 | 1 | 0.01 | Book |
