| 000 -LEADER |
|---|
| fixed length control field |
02200 a2200565 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200420787 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200612144416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141211s2014 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786053321309 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
tur |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
B7319 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 B7319 2014 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Markalar ve markalaşma = Brands and branding / |
| Statement of responsibility, etc. |
Rita Clifton, Sameena Ahmad, Tony Allen, Simon Anholt, Patrick Barwise, Tom Blackett, Deborah Bowker, Jonathan Chajet, Deborah Doane, Iain Ellwood, Paul Feldwick, Jez Frampton, Giles Gibbons, Andy Hobsbawm, Jan Lindemann, Allan Poulter, Max Raison, John Simmons, Shaun Smith, çeviren ; Meral Çiyan Şenerdi. |
| 246 #1 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brands and branding. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul: |
| Name of producer, publisher, distributor, manufacturer |
Türkiye İş Bankası Kültür Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi 374 sayfa: |
| Other physical details |
resim, tablo; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I.Markaların durumu -- II.Markalaşmada en iyi uygulamalar -- III.Markaların geleceği. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Forecasting |
| 9 (RLIN) |
102780 |
|
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| General subdivision |
Tahminler |
| 9 (RLIN) |
102781 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| Form subdivision |
Management |
| 9 (RLIN) |
66910 |
|
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Form subdivision |
Yönetim |
| General subdivision |
Yönetim |
| 9 (RLIN) |
66912 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anholt, Simon |
| 9 (RLIN) |
72367 |
|
|---|
| Personal name |
Raison, Max |
| 9 (RLIN) |
102762 |
|
|---|
| Personal name |
Simmons, John |
| 9 (RLIN) |
102763 |
|
|---|
| Personal name |
Smith, Shaun |
| 9 (RLIN) |
102764 |
|
|---|
| Personal name |
Clifton, Rita |
| 9 (RLIN) |
102765 |
|
|---|
| Personal name |
Ahmad, Sameena |
| 9 (RLIN) |
102766 |
|
|---|
| Personal name |
Allen, Tony |
| 9 (RLIN) |
102767 |
|
|---|
| Personal name |
Barwise, Patrick |
| 9 (RLIN) |
102768 |
|
|---|
| Personal name |
Blackett, Tom |
| 9 (RLIN) |
102769 |
|
|---|
| Personal name |
Bowker, Deborah |
| 9 (RLIN) |
102770 |
|
|---|
| Personal name |
Chajet, Jonathan |
| 9 (RLIN) |
102771 |
|
|---|
| Personal name |
Doane, Deborah |
| 9 (RLIN) |
102772 |
|
|---|
| Personal name |
Ellwood, Iain |
| 9 (RLIN) |
102773 |
|
|---|
| Personal name |
Feldwick, Paul |
| 9 (RLIN) |
102774 |
|
|---|
| Personal name |
Frampton, Jez |
| 9 (RLIN) |
102775 |
|
|---|
| Personal name |
Gibbons, Giles |
| 9 (RLIN) |
102776 |
|
|---|
| Personal name |
Hobsbawm, Andy |
| 9 (RLIN) |
102777 |
|
|---|
| Personal name |
Lindemann, Jan |
| 9 (RLIN) |
102778 |
|
|---|
| Personal name |
Poulter, Allan |
| 9 (RLIN) |
102779 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
