MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01180 a2200337 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200423838 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200616111839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160216s tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789758716944 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
tur |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161.I56. |
| Item number |
K83 2009 |
| 096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC) |
|---|
| Classification number |
HF6161.I56 . K83 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Küçükerdoğan, G. Rengin |
| 9 (RLIN) |
112100 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reklamda kültürlerarasılık : |
| Remainder of title |
reklam iletişiminde yerel küresel göstergeler / |
| Statement of responsibility, etc. |
G. Rengin Küçükerdoğan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul: |
| Name of producer, publisher, distributor, manufacturer |
Es Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
175 pages. ; |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Es Yayınları ; |
| Volume/sequential designation |
62 |
| Series statement |
Görsel Gösterge Bilim ; |
| Volume/sequential designation |
2 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Language |
| 9 (RLIN) |
112101 |
|
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| General subdivision |
Dil |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
112102 |
|
|---|
| Topical term or geographic name entry element |
Semiotics in advertising |
| 9 (RLIN) |
112103 |
|
|---|
| Topical term or geographic name entry element |
Göstergebilim, Reklamcılıkta |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
112104 |
|
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Semiotics |
| 9 (RLIN) |
112105 |
|
|---|
| Topical term or geographic name entry element |
Kitle iletişim araçları |
| General subdivision |
Göstergebilim |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
112106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
