MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01081 a2200349 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200423841 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230808100722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160216s tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786054584086 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
tur |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.V37 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 .V37 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Varnalı, Kaan |
| 9 (RLIN) |
112108 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dijital Tutulma : |
| Remainder of title |
Pazarlama İletişimi ve İnsan / |
| Statement of responsibility, etc. |
Kaan Varnalı ; ed. Yankı Enki. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul: |
| Name of producer, publisher, distributor, manufacturer |
MediaCat, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
259 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Kaynakça vardır. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalaşma (Pazarlama) |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
86358 |
|
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
3551 |
|
|---|
| Topical term or geographic name entry element |
Sosyal medya |
| General subdivision |
Pazarlama |
| 9 (RLIN) |
112109 |
|
|---|
| Topical term or geographic name entry element |
İnternette pazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
25363 |
|
|---|
| Topical term or geographic name entry element |
Sosyal medya |
| 9 (RLIN) |
95908 |
|
|---|
| Topical term or geographic name entry element |
İletişim, Pazarlamada |
| 9 (RLIN) |
57625 |
|
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
57624 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
