MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02850cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
751824368 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190408220712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110503s2011 sz a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940411764 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Modifying agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z246 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Z246 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A43 2011 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fundamentals of typography / |
| Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
AVA Academia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Type and language : The alphabet ; Early printing ; 1800s ; The Arts and Crafts Movement ; The early twentieth century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; Graphic design since 2000 -- A few basics : Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The Golden Section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page: how we read -- Letterforms : Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuations ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces -- Words and paragraphs : Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes -- Using type : Hierarchy ; Colour ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Type on screen ; Grids and fonts ; Generating type ; Vectors and rasters ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, Trompe l'œil and calligrammes ; Humour ; Environmental typography ; Vernacular ; Appropriation ; Ownership -- Conclusion -- Glossary |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The typography that is a fundamental part of our lives today is the culmination of centuries of development, as the letters that comprise the written word evolved and crystallized into that alphabets that are in common usage. This book serves as a valuable source of typographical information with which informed design choices can be made, creative inspiration can be gained, and to add depth and context to a work |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography) |
|
|---|
| Topical term or geographic name entry element |
Printing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin |
| 9 (RLIN) |
70124 |
|
|---|
| Personal name |
Harris, Paul |
| 9 (RLIN) |
93999 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
