MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02562cam a2200349Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
780144160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190408221847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120314s2012 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780984999309 |
|
|---|
| International Standard Book Number |
0984999302 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.5 |
| Item number |
.B53 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD62.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B53 2012 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The startup owner's manual. |
| Number of part/section of a work |
Vol. 1 : |
| Remainder of title |
the step-by-step guide for building a great company / |
| Statement of responsibility, etc. |
Steve Blank and Bob Dorf. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Pescadero, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
K&S Ranch Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 571 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup : a simple overview |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"--back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
|
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorf, Bob |
|
|---|
| Personal name |
Blank, Steve |
| 9 (RLIN) |
118061 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
