| 000 -LEADER |
|---|
| fixed length control field |
02955cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
36352473 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190322123625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970129s1997 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0520070208 |
| Qualifying information |
(alk. paper) |
|
|---|
| International Standard Book Number |
9780520070202 |
| Qualifying information |
(alk. paper) |
|
|---|
| International Standard Book Number |
0520227077 |
| Qualifying information |
(pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TR690.4 |
| Item number |
.J65 1997 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TR690.4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.J65 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnston, Patricia A., |
| Dates associated with a name |
1954- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Real fantasies : |
| Remainder of title |
Edward Steichen's advertising photography / |
| Statement of responsibility, etc. |
Patricia Johnston. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Berkeley, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
University of California Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 351 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Patronage and Style in Steichen's Early Work -- |
| Miscellaneous information |
2. |
| Title |
The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography -- |
| Miscellaneous information |
3. |
| Title |
From "Reality" to "Fantasy" in Early Photographic Advertising -- |
| Miscellaneous information |
4. |
| Title |
Subtle Manipulations: The Persuasion of Realism -- |
| Miscellaneous information |
5. |
| Title |
The Modern Look in Advertising Photography and Product Design -- |
| Miscellaneous information |
6. |
| Title |
The Collaborative Image -- |
| Miscellaneous information |
7. |
| Title |
Testaments to Class Mobility -- |
| Miscellaneous information |
8. |
| Title |
Viewing Fine and Applied Art: The Female Spectator and Advertisements -- |
| Miscellaneous information |
9. |
| Title |
Melodrama in Black and White and Color -- |
| Miscellaneous information |
10. |
| Title |
Ethnographic Advertising |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about his fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies' Home Journal, and other popular magazines - has not received the attention it deserves."--BOOK JACKET. "In this book, Patricia Johnston uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. Steichen's work convinced advertising agents that photography was a far more effective medium for engaging and persuading consumers than the more traditional drawn illustrations."--BOOK JACKET. "Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values."--Jacket |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steichen, Edward, |
| Dates associated with a name |
1879-1973 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising photography |
| Geographic subdivision |
United States |
| General subdivision |
History |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
