MARC details
| 000 -LEADER |
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| fixed length control field |
02634cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
326529068 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240806162440.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110314r20102008nyu b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008461010 |
| Canceled/invalid LC control number |
2008006057 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385523899 |
| Terms of availability |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| Item number |
.L56 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.12615 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L56 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindström, Martin, |
| Dates associated with a name |
1970- |
| 9 (RLIN) |
85069 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buyology : |
| Remainder of title |
truth and lies about why we buy / |
| Statement of responsibility, etc. |
Martin Lindstrom. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Broadway Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 254 pages : |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With a new chapter on buying in today's economy"--Cover |
|
|---|
| General note |
Previously published in hardcover in slightly different form: New York : Doubleday, 2008 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing |
| 9 (RLIN) |
85072 |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
2139 |
|
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology |
| 9 (RLIN) |
5978 |
|
|---|
| Topical term or geographic name entry element |
Shopping |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
85071 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
85070 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
