MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02589cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18605865 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230725162111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150506s2014 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015303108 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB4B9351 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016912746 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118968055 |
| Terms of availability |
paperback |
|
|---|
| International Standard Book Number |
9781118968079 |
| Terms of availability |
E-book |
|
|---|
| International Standard Book Number |
9781118968062 |
| Terms of availability |
E-book |
|
|---|
| International Standard Book Number |
9781118973103 |
| Terms of availability |
E-book |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Description conventions |
rda |
| Modifying agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.O87 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.O87 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Osterwalder, Alexander, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Value proposition design : |
| Remainder of title |
How to create products and services customers want / |
| Statement of responsibility, etc. |
written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 290 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
19 x 24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Strategyzer series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning |
| 9 (RLIN) |
79890 |
|
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Management |
| 9 (RLIN) |
50797 |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| 9 (RLIN) |
769 |
|
|---|
| Topical term or geographic name entry element |
Quality control |
| 9 (RLIN) |
4406 |
|
|---|
| Topical term or geographic name entry element |
Production management |
| General subdivision |
Quality control |
| 9 (RLIN) |
650 |
|
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 9 (RLIN) |
1126 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pigneur, Yves, |
| Relator term |
author. |
|
|---|
| Personal name |
Bernarda, Gregory, |
| Relator term |
author. |
|
|---|
| Personal name |
Smith, Alan, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
