000 -LEADER |
fixed length control field |
03854nam a2200409 i 4500 |
001 - CONTROL NUMBER |
control field |
200436491 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
TR-AnTOB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231219000933.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
171111s2019 tu ab e m 000 0 tur d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(TR-AnTOB)200437751 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
TR-AnTOB |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
TR-AnTOB |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
Türkçe |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
TEZ TOBB SBE ULU YL’19 ÖZT |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Öztürk, Remziye |
Relator term |
author |
9 (RLIN) |
126760 |
245 10 - TITLE STATEMENT |
Title |
Ulus markalama ve Türkiye'deki ulus markalama girişimleri / |
Statement of responsibility, etc. |
Remziye Öztürk ; thesis advisor Hakan Övünç Ongur. |
246 11 - VARYING FORM OF TITLE |
Title proper/short title |
Nation branding and nation branding attempts in Turkey |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Ankara : |
Name of producer, publisher, distributor, manufacturer |
TOBB ETÜ Sosyal Bilimleri Enstitüsü, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 121 pages : |
Other physical details |
illustrations ; |
Dimensions |
30 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
502 ## - DISSERTATION NOTE |
Dissertation note |
Tez (Yüksek Lisans)--TOBB ETÜ Sosyal Bilimler Enstitüsü Eylül 2019. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Bu tezin amacı ulus markalama kavramını ve Türkiye'nin tanıtım faaliyetlerini ulus markalama kavramı çerçevesinde incelemektir. Tezde ilk olarak ulus markalama literatürü, kavrama yönelik eleştirilere de yer verilerek ayrıntılı bir şekilde açıklanmıştır. Türkiye vakası ele alınırken, taranan literatüre ek olarak içerik analizi ve yarı yapılandırılmış mülâkat yöntemleri kullanılmıştır. Turkey: Discover the Potential ve Turkey: Home kampanyaları, liderlerin söylemleri, tanıtım videoları, faaliyet raporları ve ilgili kişilerle gerçekleştirilen mülâkat sonuçları alt-başlıklarıyla analiz edilmiştir. Ulus markalama faaliyeti olarak tarihsel bir referans noktası olabileceği düşünüldüğü için 1926 Seyyar Sergi projesi de çalışmaya dahil edilmiştir. Tezde gerçekleştirilen araştırmanın sonucunda, Türkiye'nin mevcut tanıtım faaliyetlerinin, ulus markalama kavramına, 1926'daki Seyyar Sergi projesi kadar dâhi yakın olamadığı ve Türkiye'nin ulus markalamanın tanımına muhalif bir şekilde mevcut koşullarını gerçekçi bir şekilde değerlendiremediği, marka kimliğini belirginleştiremediği ve sahip olduğu olumsuz imajın nedenlerini dış faktörlerde aradığı saptanmıştır. |
|
Summary, etc. |
The purpose of this thesis is to examine the concept of nation branding and promotion activities in Turkey within the framework of nation branding. Firstly, the nation branding literature is explained in detail including criticisms towards the concept. This part is supported by the additional methods of content analysis and semi-structured interviews. Two recent campaigns, "Turkey: Discover the Potential" and "Turkey: Home," are analyzed with regards to leaders' statements, promotional videos, annual reports, and interview results. "Seyyar Sergi" (1926) is further analyzed as a historical reference point in Turkey's nation branding activities. In conclusion, it is found that Turkey's current promotional activities are not even as close to the term nation branding as "Seyyar Sergi" Project was almost a hundred years ago. It is also argued here that contrary to the popular definition of nation branding, Turkey is not able at this stage to evaluate its current condition realistically, and rather putting blame on external factors to explain its negative image mostly, and therefore, has trouble strenghtening its brand identity. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Dissertations, Academic |
9 (RLIN) |
32543 |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Ulus Markalama |
|
Uncontrolled term |
Türkiye |
|
Uncontrolled term |
Turkey Discover the Potential |
|
Uncontrolled term |
Turkey Home |
|
Uncontrolled term |
Seyyar Sergi |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ongur, Hakan Övünç |
Relator term |
advisor |
9 (RLIN) |
92211 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
TOBB Ekonomi ve Teknoloji Üniversitesi. |
Subordinate unit |
Sosyal Bilimler Enstitüsü |
9 (RLIN) |
95247 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://tez.yok.gov.tr/">https://tez.yok.gov.tr/</a> |
Materials specified |
Ulusal Tez Merkezi |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Thesis |
Source of classification or shelving scheme |
|