| 000 -LEADER |
|---|
| fixed length control field |
02949cam a2200397Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200437876 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210826090706.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr un|---aucuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191228s2020 uk o eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030279394 |
| Qualifying information |
(electronic bk.) |
|
|---|
| International Standard Book Number |
3030279391 |
| Qualifying information |
(electronic bk.) |
|
|---|
| Canceled/invalid ISBN |
9783030279387 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
EBLCP |
| Modifying agency |
GW5XE |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A556 2020EBK |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Animation and advertising / |
| Statement of responsibility, etc. |
Malcolm Cook, Kirsten Moana Thompson, editors |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cham : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (340 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Palgrave Animation |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Animated films |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85088032 |
| 9 (RLIN) |
94796 |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85001086 |
| 9 (RLIN) |
2123 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cook, Malcolm, |
| Dates associated with a name |
1976- |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n2015014623 |
| 9 (RLIN) |
127407 |
|
|---|
| Personal name |
Thompson, Kirsten Moana |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/nr96040061 |
| 9 (RLIN) |
127408 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
SpringerLink |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="http://link.springer.com/10.1007/978-3-030-27939-4">http://link.springer.com/10.1007/978-3-030-27939-4</a> |
|
|---|
| Public note |
Online access link to the resource |
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2335735">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2335735</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-Book |
